Seoul, August 20, 2009 - LG Electronics (LG), a global leader and technology innovator in mobile communications, revealed today that style commentators of Vogue, GQ, ELLE, Esquire and Wallpaper* have been unanimous in their praise of the new LG Chocolate phone which they claim evokes the imagery of a breathtakingly svelte supermodel.
At the forefront of the feedback from the fashion experts was the Chocolate’s attractive new shape. The panel of global influencers was glowing in its appraisal of the phone’s beauty which houses an impressive array of bright and shiny new features such as its 4-inch wide screen and superior functions.
For GQ’s Dylan Jones, the new LG Chocolate proved particularly alluring when he described it as "glossy, chic and thin like a supermodel." He added, "Its distinctive ratio is a genuine innovation. It has taken conventional mobile design in a new direction. It doesn't even feel like a phone at all."
"Initially I was simultaneously seduced and baffled by the purity of the Chocolate’s shape and its incredibly glossy black screen," said Mansel Fletcher, Style Editor at Esquire. "With design panache, the new Chocolate looks perfect, striking in an understated way."
"It looks rather like a chic, Art Deco cigarette case," commented Charlotte Sinclaire, Commissioning Editor at Vogue. "I suppressed a sigh of joy when I first laid eyes on its stunning body. It offers the iPhone some pretty stiff competition. I think I’ve been seduced."
"An elegant, slightly mysterious modernist sculpture, the new LG Chocolate caused gasps of envy from my fellow dinners." said Tony Chambers, Editor-in-Chief of Wallpaper*. "When ‘sleeping’, the blacked-out LG has the allure of secret service man’s limousine, but when woken, the graphic icons are bright, clear and legible."
Marissa Bourke, Creative Editor at ELLE was also effusive in her praise of the new Chocolate. "It’s a super chic piece of design that redefines the meaning of discreet luxury. The stimulating wide design scores 10 out of 10 for looks and it feels great in the hand. It’s a must have."
Full reviews of the LG Chocolate by the fashion editors and more detailed information will be available on the newly opened new Chocolate microsite from September 2 at
http://newchocolate.lgmobile.com.